Last updated: 27 June 2026
At LiveAxis, we believe privacy matters.
When you share your details with us, you are trusting us with your personal information. We do not take that lightly. We want to be open about what we collect, why we collect it, how we use it, and the choices you have.
This Privacy Policy explains how James Frearson, trading as LiveAxis, collects and uses personal information through the LiveAxis website at https://liveaxis.co.uk.
This policy currently applies to the LiveAxis company landing page, including the register your interest form. Retina, our digital signage platform, will have its own privacy information before any trial or product launch.
LiveAxis is operated by James Frearson as a sole trader.
For legal and data protection purposes, the data controller is:
James Frearson trading as LiveAxis
You can contact us about privacy or data protection matters at:
privacy@liveaxis.co.ukAs LiveAxis is currently operated from a private home address, we do not publish a postal address on this website. If a postal address is legally required or reasonably necessary, please contact us using the email address above.
This Privacy Policy covers personal information collected through the LiveAxis website, including when you:
This policy does not yet cover the full Retina product, customer accounts, uploaded digital signage content, screen/device data, support systems, payments, or future customer services. Those areas will be covered by separate or updated privacy information before they are made available.
We aim to collect only what we need.
When you register your interest, we may collect:
When you visit our website, some technical information may be collected automatically, such as:
This information helps us keep the website secure, understand how people use it and improve the experience.
We intend to use Google Analytics to understand how visitors use the LiveAxis website.
Google Analytics may collect information such as page views, visit duration, traffic source, device information, approximate location, and interactions with the website.
Where analytics cookies or similar technologies are used, we will ask for your consent before enabling them unless the law allows otherwise.
We do not use analytics to identify individual visitors personally.
We use Google reCAPTCHA on our forms to help protect the website from spam, abuse, and automated submissions.
reCAPTCHA may process technical information about your device, browser, interaction with the website, and network connection to assess whether a form submission appears genuine.
We use this to protect LiveAxis, our website, and the people who use it.
We use personal information for the following purposes:
We do not sell your personal information.
We do not share your personal information with unrelated third parties for their own marketing.
You can register your interest in LiveAxis or Retina without agreeing to receive general updates.
If you register your interest, we may contact you about your specific interest, such as future trial opportunities, early access, or a relevant follow-up about Retina.
If you choose to receive occasional updates, we may send you emails about LiveAxis, Retina, product progress, trial availability, early access opportunities, and related news.
Every marketing or update email will include a way to unsubscribe.
You can also ask us to stop contacting you at any time by emailing: privacy@liveaxis.co.uk
Under UK data protection law, we need a lawful basis to use personal information.
We rely on the following lawful bases:
We only share personal information where needed to operate LiveAxis, provide the website, manage interest submissions, send emails, protect our systems, or comply with the law.
We may use the following types of service providers:
These providers may process personal information on our behalf. We aim to use reputable providers with appropriate security and data protection arrangements.
We do not allow service providers to use your personal information for their own unrelated marketing.
Some of the service providers we use may process personal information outside the UK.
Where personal information is transferred outside the UK, we will take steps intended to ensure it remains protected in line with UK data protection law. This may include using providers that rely on adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or other appropriate safeguards.
We keep personal information only for as long as we need it.
For interest registrations, we normally keep your details for up to 24 months from the date you registered or from your last meaningful interaction with us.
If you become involved in a future Retina trial, we may provide updated privacy information and may keep relevant data for a different period.
If you unsubscribe from updates, we will remove you from active update emails. We may keep a minimal record of your unsubscribe request where necessary to make sure we respect your preference.
If you contact us with an enquiry, we normally keep the correspondence for up to 24 months unless we need to keep it longer for legal, accounting, security, or dispute-related reasons.
Technical logs are normally kept for a limited period unless needed to investigate security, abuse, or technical issues.
We take reasonable steps to protect personal information.
This includes using trusted service providers, access controls, secure authentication, encrypted connections where appropriate, and limiting access to personal information to those who need it.
No website, database, or online service can be guaranteed to be completely secure. However, we take privacy and security seriously and aim to build LiveAxis in a careful, responsible way from the beginning.
Under UK data protection law, you have rights over your personal information.
Depending on the circumstances, you may have the right to:
To make a request, contact: privacy@liveaxis.co.uk
We may need to verify your identity before responding to certain requests.
If you have chosen to receive updates from LiveAxis, you can unsubscribe at any time using the link included in our emails.
You can also contact us at: privacy@liveaxis.co.uk
Withdrawing consent does not affect anything we did before consent was withdrawn.
The LiveAxis website may use cookies or similar technologies.
Essential cookies and similar technologies may be used where needed to make the website work, protect the website, remember privacy choices, or provide security.
We do not use advertising cookies.
We intend to use Google Analytics to understand how people use the website. Where Google Analytics uses cookies or similar technologies, we will ask for your consent before enabling them unless the law allows otherwise.
You can control cookies through your browser settings. If you block some cookies, parts of the website may not work as intended.
We use Google Analytics to help us understand how visitors use the LiveAxis website.
This helps us improve the website, understand which content is useful, and make better decisions about LiveAxis and Retina.
Google Analytics information is used in an aggregated way. We do not use it to personally identify individual visitors.
Where required, Google Analytics will only run after you have given consent.
We use Google reCAPTCHA to help protect our forms from spam and automated abuse.
reCAPTCHA may process technical information about your device, browser, and interaction with the website to help determine whether a submission is genuine.
This helps us keep the website secure and protects the integrity of our register your interest form.
Retina is the digital signage platform being developed by LiveAxis.
Retina may involve additional personal information and business data, such as business account details, user accounts, uploaded content, media files, screen/device information, schedules, playlists, activity logs, and support information.
Because Retina is not yet fully built, this Privacy Policy does not attempt to cover all future product processing in detail.
Before Retina is made available for trials or customers, we will provide appropriate privacy information explaining what data Retina collects, how it is used, how it is protected, and what responsibilities apply to LiveAxis and trial businesses.
When Retina becomes available, businesses may be able to upload and display their own content.
Some uploaded content could contain personal information, such as names, images of people, staff information, visitor information, or event-related details.
LiveAxis will design Retina with security and access controls in mind. However, businesses using Retina will also need to make sure they have the right to upload and display the content they choose to use.
This will be explained further in future Retina terms and privacy information.
We may update this Privacy Policy as LiveAxis develops, our website changes, our suppliers change, or legal requirements evolve.
The latest version will be published on this page.
If we make significant changes, we will take reasonable steps to make them clear.
We would appreciate the opportunity to resolve any privacy concern directly first.
You can contact us at: privacy@liveaxis.co.uk
You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection.
For any questions about this Privacy Policy or how LiveAxis uses personal information, contact: privacy@liveaxis.co.uk
Thank you for trusting LiveAxis with your information. We are grateful for your interest and will treat your personal data with the care and respect it deserves.